João Gameiro is one of the protagonists of the new Água das Pedras campaign. With the signature of BBDO and under the creative concept “Let the best of you come to the top”, the goal is to challenge the consumers to choose the drink that refreshes them and makes them feel always at its best. The brand intends to diversify as a drink for all occasions.
Therefore, the TV spots are focused on moments like paddle surfing lessons from father (João Gameiro) and daughter, a girl running through the woods or in a friends gathering, in which the brand is always present.
In addition to the TV (generalist and cable), the campaign is available in cinema, billboards and digital.