News

26 April, 2016

Karacter Agency – 15 Years

To celebrate 15 years of existence, the Karacter agency takes on a new position in the market, making a rebranding of its image and strengthening its presence on the digital platforms. Headquarted in Chiado, Lisbon, the company now to be called by Karacter Agency, develops three areas of distinct and complementary business: personalized models career management, actors and public figures, events productions, brand activation and image consulting.

In charge of the agency since the first minute, Lido Palma, Karacter Agency’s director, justifies this evolutions “by the need to adapt to the present and to the new communications platforms as in the strong competition that exists in this business area.”

Karacter Agency represents names such as Fernando Cabral, one of the 50 best models in the world, Bruno Cabrerizo, Brazilian actor and model with an international career that has won the Portuguese public, Marianne Bittencourt, mentioned by GQ Magazine as the most promising Portuguese model, or Rita Ribeiro, one of the most popular artists of our country.

To celebrate this new phase, Karacter Agency joined two strong faces from the agency, the models Fernando Cabral and Marianne Bittencourt, in a unique photo and video production.

This change starts from today with the new website on air (karacteragency.pt) and the investment in new digital platforms like Instagram, Facebook, Twitter and Snapchat.

Photography | Gonçalo Claro
Video | Pedro da Silva and Diogo Coelho 
Art Direction | Lido Palma
Styling | Daniel Baptista Ribeiro assisted by Joana Borges
Makeup | Elodie Fiuza
Hair | Rui Pedro Rodrigues for Griffehairstyle
Models | Fernando Cabral – Blazer Dolce&Gabbana | Shirt Gucci | Trousers and Bowtie Tom Ford | Shoes Tommy Hilfiger | Marianne Bittencourt – Dress Alves – Gonçalves | Shoes Luis Onofre