Ivo Marçal in the latest Super Bock campaign

2 July, 2018

“Send it to a certain place” is the latest move of Super Bock in the defense of Friendship, through which the brand is celebrating the relationships between friends, now with all its faults. Since the beginning of 2018, Super Bock has been betting on this more relaxed and humorous approach, challenging consumers to identify and share the faults of their friends, Ivo Marçal of the Karacter Agency commercial board appears in this campaign as “exaggerated” person.