Leonor Carneiro, Lucas Soeiro, Catarina Tenzin, Laki, Afonso Peixoto, Patrícia Sousa and Mel star in Parco’s Japanese campaign.
Parco’s SPRING 2024 campaign has finally been revealed: Chapter 1: “SMART HOME” SPRING SEASON.
This campaign, made entirely with models from the Commercial/Characters department at Karacter Agency, was created by Max Siedentopf, GUCCI creative and 2023 Emmy award-winning conceptual artist, working for the first time in Japan.
The first of four campaigns, SPRING, presents a new world where reality is augmented and intersects with fact and fiction. “PARCO SMART HOME” portrays a world where our devices, such as AI-powered smart homes and robotics, are gradually taking on human form as they become smarter.
Director & Photographer: Max Siedentopf
Director of Photography: Andre Szankowski