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Leonor Carneiro, Lucas Soeiro, Catarina Tenzin, Laki, Afonso Peixoto, Patrícia Sousa and Mel in Parco campaign

16 January, 2024

Leonor Carneiro, Lucas Soeiro, Catarina Tenzin, Laki, Afonso Peixoto, Patrícia Sousa and Mel star in Parco’s Japanese campaign.

Parco’s SPRING 2024 campaign has finally been revealed: Chapter 1: “SMART HOME” SPRING SEASON.

This campaign, made entirely with models from the Commercial/Characters department at Karacter Agency, was created by Max Siedentopf, GUCCI creative and 2023 Emmy award-winning conceptual artist, working for the first time in Japan.
The first of four campaigns, SPRING, presents a new world where reality is augmented and intersects with fact and fiction. “PARCO SMART HOME” portrays a world where our devices, such as AI-powered smart homes and robotics, are gradually taking on human form as they become smarter.

Director & Photographer: Max Siedentopf
Director of Photography: Andre Szankowski