CHAPTER 2: Summer Season – AI Entertainment
Parco’s SPRING 2024 campaign has finally been revealed: Chapter 1: SPRING SEASON “SMART HOME”
This campaign, made entirely with models from Karacter Agency’s Commercial/Characters department, was created by Max Siedentopf, GUCCI’s creative and 2023 Emmy Award-winning concept artist, working for the first time in Japan.
The first of the four campaigns, SPRING, presents a new world where augmented reality intersects with fact and fiction. “PARCO SMART HOME” depicts a world where our devices, such as AI-powered smart homes and robotics, are gradually taking on human form as they become more intelligent.
Director & Photographer: Max Siedentopf
Director of Photography: Andre Szankowski
