The actress Vânia Naia is one of the protagonists of the last campaign of the supermarket chain Continente. With the signature “O Calor está no Ar”, the advertising campaign will be available until June 18, to promote the Outdoor and Summer Fairs. The creativity is by Pedro Bexiga and Marcelo Lourenço, from Fuel, and the video is a Show Off production, with direction of Bruno Ferreira.
The ad spot, a video with 35 seconds, is allusive to the spirit of holidays and summer. The video highlights a relaxed atmosphere of a family singing a readaptation of the song “Eu gosto é do Verão” from the band Fúria do Açúcar.
The multimedia campaign has a presence on television, digital platforms and leaflets. Media planning is from Arena.
